By Spruntler Team
So, you've got a product, a website, and an idea that's going to change the world (or at least make your friends jealous). But now, you're wondering: How do I create a brand that people actually recognize and love?
Great question. Building a brand identity is like crafting a superhero origin story—except instead of a cape, you get a logo. And instead of superpowers, you get trust, loyalty, and recognition. (Okay, maybe not as cool as flight, but trust us—it's close.)
Grab your cape (or, you know, a nice T-shirt), and let's dive into how you can create a brand identity from scratch that'll make your competitors jealous.
Before you start slapping logos on T-shirts and printing business cards (don't forget to design those first), you need to answer the most important question of all: Why does your brand exist?
If your purpose is simply to make money, well, congrats—you're just like every other entrepreneur out there. But if you want to create a brand that resonates with people, you need a higher purpose.
Ask yourself:
Your brand's purpose should be so clear that it's like your mission statement has its own superhero theme song playing in the background. So make it powerful. Make it memorable. And, if possible, make it sound like you could take on the world with it.
Now that you've figured out why your brand exists, it's time to figure out how your brand speaks. Think of your brand voice as its personality—it's how you'll communicate with customers and how you'll show up on social media, in emails, and everywhere else.
Is your brand:
Whatever you choose, keep it consistent. Your brand voice should sound the same whether you're writing a social media post or creating an email marketing campaign. No one wants to get a funny Instagram caption from your brand and then open an email that sounds like it was written by a robot. (Unless you're selling something for robots. In that case, go ahead and talk like one.)
Colors aren't just pretty—they communicate emotions. Your brand's color palette can influence how people feel about your brand. (I mean, that's why McDonald's uses red and yellow—they want you to feel hungry and excited about fries. Clever, right?)
Here's the deal:
So, choose colors that reflect your brand's personality and purpose. And remember, consistency is key—use these colors across your website, social media, and any marketing materials to create a cohesive visual identity.
Pro Tip: Don't use 87 different colors. This isn't a disco. Pick a primary color, a secondary color, and an accent color. Done.
Alright, this is where things get real. Your logo is like your brand's first date—it's your first impression. It's gotta be good.
Here's the thing: Don't overcomplicate it. Your logo doesn't need to be a masterpiece painted by Picasso—it just needs to be memorable and representative of your brand.
Keep these things in mind:
If you can't afford a fancy designer, don't stress. You can use free tools like Canva or hire a designer who specializes in affordable logos. But whatever you do—don't rush it. Your logo is going to represent your brand for years to come, so give it the attention it deserves.
Okay, now that you've got your purpose, voice, colors, and logo sorted, it's time to get your brand out there. And the best way to do that? A solid online presence.
Here's what you need:
Pro Tip: Be consistent. Post regularly and engage with your audience. Respond to comments, share posts, and, most importantly, be real. People want to connect with real humans, not a robot.
Building a brand identity from scratch isn't as intimidating as it sounds. Sure, it takes time, effort, and a dash of creativity, but the results are totally worth it. Plus, when you nail it, your brand will stand out like a beacon in a sea of competitors—and your customers will start to love you like a superhero in their own lives.
So, what's the next step? Take what you've learned, start building your brand, and watch it grow into something that'll make you proud. And remember, every superhero needs a sidekick (that's us, by the way—Spruntler). We've got your back when you're ready to take things to the next level.
If you need any help with building your brand (or just want to talk about Ryan Reynolds movies), hit us up. We're here for it all.
Achieve clear, impactful results without the complexity.